Holiday Here This Year. Tourism Australia harnesses power of Outdoor in bushfire recovery effort
Tourism Australia has harnessed the power of Outdoor in a new campaign encouraging Aussies to travel locally as part of the national bushfire recovery effort.
The 'Holiday Here This Year' campaign asks Australians to book and plan domestic holidays to support the recovery of communities impacted by the bushfire crisis.
The campaign was created to tap into the goodwill for local communities impacted by the recent bushfires by urging Australians to take a domestic holiday and share their experiences online.
The campaign has been rolled out across Outdoor signs nationwide with Australians being encouraged to demonstrate their support using the hashtag #holidayherethisyear.