Make it stand out.
Simplicity is key.
To ensure that your advertisement is easily seen & provides great results for your campaign we’ve got a few industry tips. Follow these to ensure your creative is large, legible and makes a great impact.
In Digital Outdoor the simpler the better! We recommend using a maximum of three key elements in your creative:
Call to action.
What outcome do you want from your advertisement? Your call to action could be your website address, your store name, or location.
Image.
Use imagery and bold colours to capture the attention of your audience. Don’t be afraid to make this BIG! The less white space on your creative, the better.
Logo.
Build brand awareness and easy recognition with your logo.
Creative inspiration.
Creative specifications.
To download BIG Outdoor’s creative specification guide, simply click here.