
High quality.
BIG Outdoor partners.
MOVE (Measurement of Outdoor Visibility and Exposure) is the official provider of audience measurement data for the Australian OOH community. MOVE allows advertisers to calculate the reach and frequency that can be achieved with every billboard package, based off travel data and site characteristics.
Operating on the Likelihood to See, MOVE excludes audience who are unlikely to see an advertisement based on Visibility Factors.
Thorndyke delivers independent 3rd party measurement for advertisers and media owners including DOOH verification, ad serving and analytics. They are huge believers in independent measurement and are excited about the DOOH opportunity. Their team has built and delivered measurement and verification products for the past 10 years.