#OurSecondChance debuts in Australia

Over 180 media owners in 51 countries are spreading hope with this new campaign created by New Commercial Arts for the World Out of Home Organisation (WOO). Alongside the massive digital Out of Home campaign, there is a major social media initiative with the hashtag #OurSecondChance. This includes the running of Twitter polls by WOO to explore consumer attitudes to the choices and opportunities presented in a world changed by COVID-19. The campaign has an estimated value of $25 million of prime Out of Home inventory and just might make the Guinness Book of World Records for the world's largest digital Out of Home campaign. 

To see more of the #OurSecondChance campaign from around the world, please visit: https://www.worldooh.org/oursecondchance-galleries 

Participating members in Australia are Big Outdoor, Bishopp Outdoor Advertising, goa billboards, JCDecaux Australia, oOh!media, Paradise Outdoor Advertising and QMS Media